As the lead creative for Beautique Salon & Spa, I manage the salon's visual brand and marketing across both digital and print platforms. I develop and execute social media strategies by collaborating with stylists who provide photos and videos from their services, then transform that content into engaging Reels, graphics, and posts through professional editing, copywriting, scheduling, and paid advertising. Beyond social media, I design a wide range of marketing materials including promotional flyers, brochures, business cards, signage, posters, retail displays, gift certificates, event collateral, and print advertisements that maintain a cohesive brand identity. Using Adobe Creative Cloud and AI-powered creative tools, I produce high-quality visual content that supports seasonal promotions, product launches, salon events, and ongoing marketing initiatives while strengthening brand recognition, increasing client engagement, and driving business growth.