As Creative Director of The Tiny Social Club, I developed and manage every aspect of the company's brand and marketing presence from the ground up. I created the brand identity, including the logo, visual guidelines, messaging, and overall brand strategy, ensuring consistency across every customer touchpoint. I designed and maintain the website, optimize it for SEO, manage Google Business Profile, and create digital and print marketing materials, sales collateral, signage, trade show displays, and promotional campaigns.

I oversee all social media strategy by planning content calendars, designing graphics, editing videos, writing optimized copy, scheduling posts, and managing paid advertising campaigns. Because the company is a startup, I leverage generative AI tools, including Adobe Firefly, to create realistic imagery and videos that accurately represent the brand while maintaining a premium, luxury aesthetic. I also develop email marketing campaigns, sales proposals, client presentations, vendor outreach materials, and branded event experiences. By combining branding, web design, digital marketing, content creation, SEO, AI-powered creative workflows, and business strategy, I have built a cohesive brand that supports customer acquisition, strengthens market presence, and positions The Tiny Social Club for continued growth.