Served as the lead creative for Infinity Raine, developing and managing the brand's visual identity across all customer touchpoints. Created and maintained a cohesive brand through logo design, brand strategy, graphic design, packaging and label design, marketing collateral, social media content, digital advertising, print advertising, promotional products, signage, business cards, and other branded materials. Collaborated with the business to ensure every design aligned with the company's vision, messaging, and target audience while maintaining consistency across print and digital platforms. Managed projects from concept through final production, utilizing Adobe Creative Cloud and AI-powered creative tools to deliver high-quality, visually compelling assets that elevated brand recognition, supported marketing initiatives, and strengthened the company's overall market presence.