Designed high-impact retail point-of-purchase (POP) signage for grocery store environments to promote Dreams Aren't This Good (DATG) salsa and drive consumer engagement. Collaborated with stakeholders to develop visually compelling displays that aligned with brand standards while maximizing product visibility and shelf appeal. Prepared production-ready artwork, ensuring compliance with retailer specifications, print requirements, color accuracy, and sizing. Balanced strategic messaging, strong visual hierarchy, and eye-catching graphics to attract shoppers, reinforce brand recognition, and encourage impulse purchases at the point of sale.