Served as the lead creative for Beautique Town & Country, managing the salon's brand presence across digital and print marketing channels. Developed and executed social media strategies by transforming stylist-provided photos and videos into engaging branded content, including Reels, graphics, promotional campaigns, and SEO-optimized copy. Planned content calendars, scheduled posts, managed boosted posts and paid social advertising, and created marketing campaigns to increase brand awareness and client engagement. Designed a wide variety of marketing materials, including flyers, brochures, business cards, gift certificates, signage, retail displays, print advertisements, event collateral, and promotional products while maintaining a consistent brand identity. Using Adobe Creative Cloud and AI-powered creative tools, I delivered high-quality visual communications that supported seasonal promotions, product launches, salon events, and ongoing marketing initiatives, helping strengthen the salon's reputation and drive business growth.